Meet Your Community Futures Yellowhead East Team
Our team of dedicated small business specialists really care about your goals and would love to hear about your plans. Meet our team of business specialists, proudly located in Whitecourt. They’re here and ready to help you.
Michelle joined the CFYE team, as Executive Director, in 2018. She has lived in both the Whitecourt and Woodlands County area for over 35 years, where she raised her family in addition to owning and operating both retail and service industry businesses.
Prior to being a small business owner, Michelle gained extensive training and experience working in the public sector, providing crime prevention education, developing and implementing social programs for various organizations, and was the Executive Director of the local Chamber of Commerce. She holds certification in Strategic Planning, Project Management, and Business Administration.
Michelle's passion for economic development and social programming keeps her heavily involved in both her community and the entire CFYE region. When she is not focused on work, Michelle enjoys numerous outdoor activities, as well as spending time with family and friends.
Her qualifications include:
- Westera Institute of Technology: Administrative Assistant Program
- Continuing Education/University of Alberta Extension Faculty: Leading Strategic Planning, Project Management - Certifications
- Small Business Owner : 20+ years owner/operator, service and retail businesses
- Whitecourt & District Chamber of Commerce: 3 years, Executive Director
- Community Futures Yellowhead East: 2018 to present
Community Economic Development (CED) Coordinator
With her background as a freelance service operator and education in small business management, Ellen brings to the team digital publishing skills, business plan coaching, marketing strategies, and enthusiasm for sharing information, community-building and economic development. She has been with CFYE since July of 2018.
She has a Media & Communications diploma from Holland College, and Small Business Management from Grande Prairie Regional College. In 2011 she started her freelance service operation, assisting business owners with commercial photography, marketing material design, and self-publishing print and digital publications.
Ellen has lived in Alberta since 2002, and is a mom of two school-age boys. Since moving to Whitecourt in 2014, she's been involved with the River Talkers Toastmasters Club, and has volunteered with the Whitecourt Woodlands Rodeo committee.
Ellen enjoys expanding her knowledge of permaculture design, health and wellness, Bitcoin and blockchain development. Her favourite colour is yellow and her favourite flower is a blush rose.
Matthew Joined the Community Futures Yellowhead East team in October of 2020, bringing with him a wide variety of financial expertise in a multitude of sectors ranging from medical products through to major oil and gas producers.
Matthew brings with him an extensive background in both Corporate Finance and Corporate Business Analysis. Matthew Studied at Grant McEwan while residing in Sherwood Park prior to relocating to the Whitecourt Area 12 years ago.
Digital Service Squad
I am a recent graduate and a huge technology enthusiast. I worked at Staples for nearly 2 years after graduation as a repairman/salesperson, always being at the top of my team, alongside always being the “tech savvy” person friends and family would rely on throughout my early life.
I love helping people with technology related issues no matter how simple or complex it might be, and teaching how to use technology to its full potential. I use my creative thinking to assist in finding the best solutions or finding alternatives if required.
Let’s see what we can do for your business
Give us a call, send us an email, or drop in for a chat.