Meet Your Community Futures Yellowhead East Team
Our team of dedicated small business specialists really care about your goals and would love to hear about your plans. Meet our team of business specialists, proudly located in Whitecourt. They’re here and ready to help you.
Michelle has raised her family and lived in the Whitecourt/Woodlands area for in-excess of 35 years now, which has provided her with an understanding of how much small business development impacts the economic sustainability of a municipality.
Having owned and operated both service and retail businesses for approximately 25 years, along with years of experience developing community business and social programming through employment with the Town of Whitecourt RCMP and the Whitecourt & District Chamber of Commerce to her current role as ED of CFYE, has provided a solid foundation and understanding of the need for regional partnerships at the municipal level as well as on behalf of rural small businesses, in order to continue supporting the economic development and sustainability of our region.
Her qualifications include:
- Westera Institute of Technology: Administrative Assistant Program
- Continuing Education/University of Alberta Extension Faculty: Leading Strategic Planning, Project Management - Certifications
- Small Business Owner : 20+ years owner/operator, service and retail businesses
- Whitecourt & District Chamber of Commerce: 3 years, Executive Director
- Community Futures Yellowhead East: 2018 to present
Community Economic Development (CED) Coordinator
With her background as a freelance service operator and education in small business management, Ellen brings to the team digital publishing skills, business plan coaching, marketing strategies, and enthusiasm for sharing information, community-building and economic development. She has been with CFYE since July of 2018.
She has a Media & Communications diploma from Holland College, and Small Business Management from Grande Prairie Regional College. In 2011 she started her freelance service operation, assisting business owners with commercial photography, marketing material design, and self-publishing print and digital publications.
Ellen has lived in Alberta since 2002, and is a mom of two school-age boys. Since moving to Whitecourt in 2014, she's been involved with the River Talkers Toastmasters Club, and has volunteered with the Whitecourt Woodlands Rodeo committee.
Ellen enjoys expanding her knowledge of permaculture design, health and wellness, Bitcoin and blockchain development. Her favourite colour is yellow and her favourite flower is a blush rose.
Matthew Joined the Community Futures Yellowhead East team in October of 2020, bringing with him a wide variety of financial expertise in a multitude of sectors ranging from medical products through to major oil and gas producers.
Matthew brings with him an extensive background in both Corporate Finance and Corporate Business Analysis. Matthew Studied at Grant McEwan while residing in Sherwood Park prior to relocating to the Whitecourt Area 12 years ago.
Administration & Project Assistant
Lana Miller joined CFYE in September 2021 as a 1-year contract position - Administration & Projects Assistant.
She has worked in office settings in various roles and industries for the past 15 years. Her education includes a diploma from Lethbridge Community College in Environmental Science – Watershed Management. She worked in private, pulp and paper and oil and gas laboratories before expanding her career options.
Lana moved to Whitecourt in 1995 and began volunteering with Wellspring and the Repeat Boutique and was a member of a few sports leagues. Now she’s an active member of several groups in Whitecourt as well as on social media. She’s passionate about supporting local businesses and groups. Her hobbies include antique car show & shines and watching live music! With her husband she is proud to call Whitecourt home.
Digital Service Squad
I am a recent graduate and a huge technology enthusiast. I worked at Staples for nearly 2 years after graduation as a repairman/salesperson, always being at the top of my team, alongside always being the “tech savvy” person friends and family would rely on throughout my early life.
I love helping people with technology related issues no matter how simple or complex it might be, and teaching how to use technology to its full potential. I use my creative thinking to assist in finding the best solutions or finding alternatives if required.
Let’s see what we can do for your business
Give us a call, send us an email, or drop in for a chat.